Privacy Policy


Pitaya Technologies Privacy Policy

This “Privacy policy” describes the way Pitaya Technologies Inc, Company ID: 82-2233847, 61746 Pueblo Trail Joshua Tree, California 92252 (“PITAYA”) collects, processes and protects your personal data.

The PITAYA Privacy policy applies to data processing within hoteling and reservation system PITAYA and to those services provided by PITAYA  where personal data is processed.

The PITAYA Privacy policy applies to services within PITAYA which incorporate this policy or contain a link hereto notwithstanding the fact of whether these services are provided via website, mobile device, TV, computer or other device capable of intermediation of PITAYA services.

The PITAYA Privacy policy does not apply to services provided by PITAYA with their own privacy policy.

I. Data Collection

PITAYA is a hotel reservation system ensuring administration of reservations and further hotel operations, including administration of requirements of hotel guests. PITAYA system is licensed and used by hotels being licensees of PITAYA (the “Contracting parties”). In these situations, the data is collected only by the Contracting parties and PITAYA does not have any access to this personal data. Handling of this personal data is governed by the privacy policy of the respective Contracting party.

In order to use further complementary services provided by PITAYA and to obtain effective access to tailored offers for hoteling and other services for your travel, you must create a user account and you must provide PITAYA  with certain personal data required for the registration process (“User account”). The data provided to PITAYA within registration process shall be further processed by PITAYA.

Should you express your consent thereto, even your personal data provided to a Contracting party could be uploaded into your User account profile. This data shall subsequently be processed by PITAYA  also and the rules set out by this Privacy policy shall be fully applicable to these operations.

II. Purpose of Data Processing

PITAYA  processes your data, if it is necessary for the provision of its services, and generally, in order to fulfill all of its obligations vis-à-vis its customers.

PITAYA  processes your data for the following purposes:

  • Registration and creation of User profile and granting access to services of PITAYA ;

  • Profiling services of the Contracting and other parties;

  • Evaluation and analysis of the market;

  • Monitoring, evaluation, and enhancing the quality of services provided by PITAYA ; and

  • Archiving of internal records.

PITAYA  shall within the extent enabled by legal regulations (a) combine the personal data provided by you via your User account with information provided otherwise (e.g., via the Contracting party with your consent); and (b) store this information collectively in one or more separate databases.

PITAYA  shall not store your personal data for a longer period than what is necessary, given the purposes for which they were provided or collected, i.e. it will typically process your data for the period of your registration via User account. Subject to situations set out below, your personal data will be removed once you inform PITAYA  that you do not wish to use PITAYA ’ services anymore. PITAYA shall retain only that of your data serving legitimate purposes (e.g., some data is required to be retained by legal regulations, some data is necessary to maintain the mutual relationship with you – for instance billing purposes, etc.) Furthermore, the data shall also be retained if the removal of your personal data requires undue efforts or costs – in these cases the personal data shall be dislocated and not entirely removed. PITAYA  shall neither collect an excessive amount of personal data nor other information which is not relevant for the purposes for which the personal data is collected.

III. Data Categories

PITAYA  shall require provision of the following personal data for the purposes set out above, including:

  • name

  • address

  • phone number

  • e-mail address

  • photo (pulled from pubic, online records)

PITAYA  collects the data you send to your User account. This is done typically within the registration of your User account (or if you upload your data to your User account at any time after that). Other data is obtained by PITAYA  once you express your consent with sharing your data collected in connection with the services provided by the Contracting parties.

Some of this data is considered to be “personal data”. This refers to data that contains information related to you and may be used for your identification.

IV. Direct Marketing

PITAYA  may use your data for marketing purposes, i.e. in order to inform you of its services which may, according to your past preferences, be of interest to you. These communications shall strictly adhere to applicable legal regulations.

Advertising and marketing materials of the Contracting or other parties shall be sent to you only if you opted in for these communications during the registration process, via e-mail or otherwise.

Your decision about direct marketing may be withheld in accordance with the opt-out rules described in each marketing e-mail or other form of communication. Opting out can be done via changing the settings of your User account or by directly contacting PITAYA  (please see contact details below). Should you opt out, PITAYA  shall retain only such data necessary for provision of services in accordance with the rules set out in this policy.

V. Data Sharing

Your personal data shall not be shared or provided without your consent to any third party except for the following situations: (a) data is necessary for provision of services by PITAYA  (i.e. if you place such an order where provision of your personal data is indispensable to a Contracting party – e.g., within the reservation process), (b) PITAYA  is obliged to provide the personal data on the basis of law or upon order by a public authority, or (c) it is specifically allowed by applicable legal regulations. Should the applicable legal regulations prohibit that, your personal data shall never be shared with any third party.

Personal data as described in letter (a) shall be provided exclusively to the Contracting parties enlisted on the website, or to providers of infrastructure enlisted on the hotel website. The personal data is provided to these processors only based on mutually agreed contractual terms safeguarding security of personal data in line with applicable legal regulations.

Your personal data shall not be shared with any third party for any other purposes than those described in this Privacy policy.

VI. Data Security

PITAYA  shall ensure that your personal data is stored securely. Therefore, it has introduced adequate physical, technical and organizational measures and plans to protect and secure all information collected via services of PITAYA .

The aim is to eliminate unauthorized or unlawful processing of your personal data, or accidental, unauthorized or unlawful access, use, transferring, processing, copying, transmitting, alteration, loss or damage of your personal data. Despite all efforts and meeting all rules set out by applicable legal regulations, it is not possible to guarantee the security of your data, if it is transferred or transmitted in an unsecured way.

PITAYA  protects your data in the following ways:

  • Using cryptography, where necessary

  • Using password protection, where necessary

  • Restricting access to your personal data (i.e. access to your personal data is granted only to those employees or personnel of PITAYA for whom the access is indispensable for the purposes described herein).

These measures do not deprive you from your duties to undertake proper steps in order to secure your own personal data. You should, inter alia, regularly change your passwords. On the other hand, you should not, inter alia, use predictable usernames and/or passwords, share your password with other persons, or grant access to your User account and/or disclose your personal data to other persons.

VII. Changes of Privacy Policy

PITAYA  shall, from time to time, change and update the terms of this Privacy policy. You shall be informed of any changes to this Privacy policy and you shall obtain a copy of the amended policy either via your User account or via the e-mail address you have provided to PITAYA .

VIII. Contact Details

Should you wish to know more about PITAYA , its protection of your privacy, or about this Privacy policy, you can contact PITAYA  at

You have a right to be provided with details of your personal data processed by PITAYA and you may submit requests for correction or deletion of your personal data. Should you have any such request, you can contact PITAYA  at

Please help PITAYA  ensure that your data is up-to-date. If you believe that some of the data processed by PITAYA  is incorrect, please contact PITAYA at